About Fine Wines World Cellar - NZ’s International Wine Merchants

Fine Wines World Cellar, often known by our domain name Finewines.co.nz, is the trading name of Eliam Trade and Utilities Ltd., a company that has been registered and operating since 2012. For much of our history, we have focused on exporting, particularly in delivering top-quality New Zealand wines to the People’s Republic of China.

In early 2020, the export side of our business was impacted by international travel restrictions due to the widespread effects of Covid-19. Rather than waiting for the situation to improve, we redirected some of our resources to focus on domestic wine retail within New Zealand. Since then, we have curated a prestigious collection of wines, sourced globally and selected with a deep appreciation for the cultural heritage of each wine’s country of origin.

At the moment, the business operates on remote OFF-license of Auckland council’s alcohol compliance scheme. This means we do NOT provide pick-up.

Wide selection of local and international wine available for delivery

Fine Wines World Cellar currently offers a diverse selection of high-quality wines sourced from over 20 different countries. However, more than 90% of our collection comes from the following key regions, reflecting New Zealand’s geography, geopolitics, and consumer preferences. With over 500 wine products available—and more being added as we continue to grow—our selection is as expansive as it is exceptional.

Key Wine Regions:

  • New Zealand: Known for its vibrant Sauvignon Blanc and elegant Pinot Noir, New Zealand offers wines that are both distinctive and world-renowned.
  • Australia: Home to rich Shiraz and bold Cabernet Sauvignon, Australian wines are celebrated for their robust flavours and exceptional quality.
  • France: From the elegant Champagnes of the north to the full-bodied Bordeaux and delicate Burgundy, French wines are synonymous with tradition and excellence.
  • Italy: Italy’s diverse wine regions produce everything from the sparkling Prosecco to the bold Barolo and the smooth Chianti, reflecting centuries of winemaking heritage. Look no further for high-end wine from Italy.
  • Spain: Looking to buy a bottle or two of Spanish champagne or perhaps it’s Cava you’re after? Either way, Spain offers wines rich in history and flavours ranging from robust and earthy to crisp and refreshing.

Additional Selections:

  • South Africa: Known for its Chenin Blanc and Pinotage, South African wines blend Old World tradition and New World innovation.
  • Portugal: Famous for its Port and Vinho Verde, Portugal offers wines with unique characteristics and a deep connection to its land.
  • USA: Particularly from California, USA wines like Cabernet Sauvignon and Chardonnay are celebrated for their bold flavours and innovative styles.
  • Greece: Greek wine is unique, full-bodied, and bold, reflecting the country’s ancient winemaking traditions.

As our business expands, we look forward to adding even more exceptional European wines to our collection.

Apart from wines, we also sell: wine-wares like glasses and decanters; hand-craft beers and fine ciders; domestic and imported deli like cheese, cured meat, dipping sauce and olive oil etc.; The business does NOT sell spirit or any alcoholic beverage with 25% alcohol by volume, due to community safety concerns and the director’s vision.

The non-goods services that Fine Wine World Cellar’s provides including:
1. Dedicated wine tasting sessions at fortnight frequency.
2. Wine courses, designed for consumers at different understanding levels.
3. Domestic wine tourism, usually available upon request.
4. Sommelier and Wine consultant service, available upon request.

Fine Wines World Cellar Director

Derrick Liu is the sole director and the mind behind this business.
A graduate and alumni of The University of Auckland, with a BSc degree majoring in Human Geography; WSET Diploma student; Certified Sommelier; French Wine Scholar; Active member of Wine Educators Society.
Derrick’s expertise lies at cultural aspects of wines, positioning the wines at their respective right places via historical, geographical and anthropological ties. Hoping these values can be appreciated by the wine-loving communities inside New Zealand.

How do we select our wines?

Usually there are five standards that we use to decide if we should select the wine and place into our catalogue. They are by order of importance:
1. Cultural value of the wine.
2. Expression of the wine’s terroir, including the local climate, soil, and wine-making customs.
3. Quality based product Value.
4. The comment from international wine critics.
5. Fame of the wine’s producer and brands.

Even though a wine’s quality is often a topic of opinions and debates, but there are certain objective standards can be used to measure the excellence of great wines. That include the complexity of a wine’s aroma and bouquet, the balance of a wine’s palate, and capability for a wine to pair with great food ingredients. Not all fine wines are expensive, but many are indeed dearer than the average due to extra-mile craft.

Far majority of the wines that were produced inside New Zealand are distributed through professional distributors. Nonetheless, Fine Wine World Cellar would organize visit to the producers’ vineyard and winery. To gain a more comprehensive understanding of the wines through observing the soil, vine conditions and wine-making techniques. Not to forget, possibly the most important factor, is to listen to the viticulturist and winemaker’s philosophy on their job.

Despite the business doesn’t have the same privilege to travel to international producers like the NZ counterparts. The imported candidates are still being tasted and examined by at least three professionals in the industry. Aim to provide uncompromising quality on the shelves via relatively unbiased assessment.

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